How Does Maui Compare to the Other Hawaiian Islands?

Maui County's share of statewide visitors rose from 14% immediately after the fires to 25% in October 2025, according to UHERO. That figure sat three percentage points below its pre-fire level.

UHERO reported 9.6 million visitors statewide in 2025, roughly 1% fewer than in 2024. Maui arrivals rose 7% that year, while the statewide losses were concentrated on Oʻahu.

What Do the June 2026 Figures Show?

Maui recorded 229,197 visitors in June, a 1% increase over June 2025. Visitor spending on the island rose 1% to $516.4 million.

The average daily census on Maui was 49,596 visitors, down 14.1% from a year earlier. Fewer people were on the island at any given moment, even as monthly arrivals edged up.

Why Is Spending Rising Faster Than Arrivals?

Statewide daily spending averaged $293 per person in June, up 13.2% year over year. The average length of stay fell to 7.86 days from 8.86 days.

Shorter trips at a higher daily spend produce that pattern. Visitors are spending more per day and going home sooner.

Where the Softness Is

Japanese arrivals fell 4.2% and Canadian arrivals fell 15% in June, per DBEDT. The US West and US East markets carried statewide growth, with 486,117 and 243,360 arrivals respectively.

DBEDT director James Kunane Tokioka attributed the overall increase to domestic growth offsetting the international decline. Airlines flew 5,416 transpacific flights to Hawaiʻi in June, with more than 1.1 million seats.

Why Visitor Data Is Not Real Estate Data

Tourism figures describe the visitor economy. They do not measure sales, prices, days on market, or inventory in the resale market.

Maui real estate statistics come from REALTORS® Association of Maui MLS resale data, which I report monthly. Reading one set of numbers as a proxy for the other is a common error worth avoiding.

Official Resources

Hawaiʻi Department of Business, Economic Development and Tourism — dbedt.hawaii.gov · monthly visitor statistics

UHERO, University of Hawaiʻi Economic Research Organization — uhero.hawaii.edu · quarterly forecasts

Hawaiʻi Tourism Authority — hawaiitourismauthority.org

Jolanta’s Feedback

The number I keep returning to is the daily census. Roughly 50,000 visitors on the island on an average June day, down from almost 58,000 a year ago.

That is the figure people actually feel. The parking at Keawakapu, the wait at a favorite restaurant, the traffic on the Piʻilani. Arrivals count doors opened. Census counts how full the island feels.

Source: Hawaiʻi Department of Business, Economic Development and Tourism preliminary visitor statistics, June 2026; UHERO published forecasts. Deemed reliable but not guaranteed. For general information only — not an appraisal, forecast, or investment advice.